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MEDIA CONTACT:
Courtney Salas, Public Relations Manager
csalas@calspas.com or (909) 623-8781

FOR IMMEDIATE RELEASE

Cal Spas to Unveil Regional Distribution Centers and Floor Setting Programs at Upcoming 2011 WIN NOW Expo

Los Angeles, CA—(November 1, 2010) Cal Spas, the world leader in exciting, innovative, high value, Home Resort products, is pleased to announce their new regional distribution centers and floor setting programs will be unveiled at their upcoming, highly-anticipated 2011 WIN NOW Expo, January 11-13.

“We want our network to know that Cal Spas is aware of freight and floor plan issues that challenge dealers in today’s market,” said Casey Loyd, President of Cal Spas. “Cal Spas has always been a leader in innovation and creativity. Continuing this legacy, we are creating regional distribution centers to make our dealers even more competitive and even more profitable.”

Retailers that attend the 2011 WIN NOW EXPO in January will be the first to learn about these exciting new programs and how they will lead to an even more successful sales year in 2011 for the entire Cal Spas network.

To register for the 2011 WIN NOW EXPO, please visit: www.calspas.com/win_now or contact your Cal Spas Representative.

ABOUT CAL SPAS

Cal Spas® was founded in 1979 as a provider of luxury hot tubs. Today, the celebrated hot tub giant is world renowned as the #1 Global Manufacturer of Home Resort ProductsTM. The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers. The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits. Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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