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MEDIA CONTACT:
Courtney Salas, Public Relations Manager
csalas@calspas.com or (909) 623-8781

FOR IMMEDIATE RELEASE

Cal Spas Launches Eco-Conscious Hot Tub Line
Hot Tub Giant introduces Gen II™, an energy-efficient acrylic hot tub series

Los Angeles, CA—(April 11, 2011) Cal Spas, the world leader in stylish, Home Resort products is pleased to announce the launch of the Gen II™ Spa Series, an efficient entry-level “Plug & Play” hot tub lineup.

“At Cal Spas, we are constantly driving to meet the demands of the consumer market,” said Casey Loyd, President of Cal Spas. “After months of market research we found that consumers are seeking eco-conscious products that fit their lifestyle and budget. We launched the Gen II™ Spa Series because it meets the demands of over 60 percent of the market by offering an efficient, high performance entry-level hot tub with a budget-friendly price tag. The Gen II™ Spa Series is ideal for consumers that want to purchase a hot tub to enhance their lifestyle without ‘breaking the bank’.”

The Gen II™ Spa Series includes four exclusive models and is the most efficient and cost-effective full-size, acrylic hot tub series in the industry. It features a high performance one-of-a-kind 1.5 HP pump, offered exclusively through Cal Spas, that lowers energy costs by efficiently circulating and filtering 100 percent of the spa water. The Gen II™ is also equipped with a convenient “Plug & Play” kit, which reduces installation costs. With the “Plug & Play” kit, Gen II™ hot tubs are easily installed without the expense of an electrician since consumers can simply fill up a Gen II™ hot tub and plug it into any working electrical socket prior to use.

ABOUT CAL SPAS

Cal Spas® was founded in 1979 as a provider of luxury hot tubs. Today, the celebrated hot tub giant is world renowned as the #1 Global Manufacturer of Home Resort ProductsTM. The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers. The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits. Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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