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MEDIA CONTACT:
Courtney Salas, Public Relations Manager
csalas@calspas.com or (909) 623-8781

FOR IMMEDIATE RELEASE

Cal Flame Unveils New Products at HPBExpo
Leading Home Resort manufacturer launches innovative products at industry tradeshow

Los Angeles, CA—(March 14, 2011) Cal Spas, the world leader in stylish, Home Resort products is pleased to announce the launch of its new, highly-anticipated Cal Flame products at the HPBExpo in Salt Lake City, Utah.

“The 2011 Cal Flame product line features award-winning products and cutting-edge features,” said Casey Loyd, President of Cal Spas. “The dealers were thrilled about the new innovative designs and are looking forward to increasing their sales with our new feature-rich products.”

Highlights of the new Cal Flame product line include the Rays of LightTM Firepit, an ultra modern indoor and outdoor firepit, and Top GunTM 5 Burner Convection Grill, which features a prominent glass window on the hood for your grilling convenience and a striking new programmable light feature on each stainless steel knob – a Cal Flame exclusive! Cal Flame also demonstrated their on- going Green initiative by launching the Green GrillTM Conversion Kit, which uses catalytic technology to reduce harmful emissions, and release fewer toxins into food and the environment.

The launch of the new Cal Flame products at the HPBExpo was perfectly timed for the start of the highly-anticipated 2011 selling season. The HPBExpo took place on March 3-5 in Salt Lake City, Utah and was open to members of the hearth, patio and barbecues industry, suppliers, and media.

ABOUT CAL SPAS

Cal Spas® was founded in 1979 as a provider of luxury hot tubs. Today, the celebrated hot tub giant is world renowned as the #1 Global Manufacturer of Home Resort ProductsTM. The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers. The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits. Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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