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MEDIA CONTACT:
Courtney Salas, Public Relations Manager
csalas@calspas.com or (909) 623-8781

FOR IMMEDIATE RELEASE

“WIN NOW”
Cal Spas Announces Theme for Highly-Anticipated 2011 Dealer Expo

Los Angeles, CA—(September 15, 2010) Cal Spas, the world leader in exciting, innovative, high value, Home Resort products, is pleased to announce the theme “WIN NOW” for their upcoming 2011 Dealer Expo, January 11-13.

“We want our Dealers and prospective Dealers to know that when they choose Cal Spas as a partner in 2011 they will: ‘WIN NOW’ with the best and easiest products to sell; grow with the broadest selection of Home Resort products; and partner with the company that is their greatest resource for success,” said Casey Loyd, President of Cal Spas. “We host our own Dealer event whenever the products and programs we develop for the following year merit the time, extra special attention, training and excitement that you just can’t achieve in a regular trade show. So with all the great new products we have planned for next year, as well as the brand new categories of products we’re launching in 2011, our January meeting is the perfect time to get set for the coming season.”

The 2011 “WIN NOW” Dealer Expo, to be held at the Pacific Palms Hotel in the City of Industry, California, will be the largest Dealer Expo in Cal Spas history and will be open to all current dealers, prospective dealers, suppliers and media.

“Cal Spas choose the ‘WIN NOW’ theme because it embodies the many ways our Dealers can succeed with Cal Spas” said Shiva Noble, Executive Vice President of Cal Spas. Noble explained, “‘WIN’ is an acronym for ‘What’s Important Now’ and ‘NOW’ is an acronym for ‘No Opportunity Wasted.’ Everything we introduce during this exciting two and a half day event – from new products the world has never seen, to our new retail flooring program, a fabulous 2012 dealer incentive trip, to our new, complete backdoor solution – will enable Cal Spas Dealers to ‘WIN NOW’.”

In addition to information and training on all the new products and programs, attendees of the 2011 “WIN NOW” Dealer Expo will see first hand how Cal Spas proprietary manufacturing system assures dealers of the fastest product turnaround in the industry. And of course there will be plenty of fun, surprises, fine food and opportunities to win great prizes. An important part of Cal Spas Expos is the social time between Cal Spas management and fellow dealers in the magnificent setting of the Pacific Palms Hotel.

To register for the 2011 CAL SPAS “WIN NOW” DEALER EXPO, please visit: www.calspas.com/win_now or contact your Cal Spas Representative.

ABOUT CAL SPAS

Cal Spas® was founded in 1979 as a provider of luxury hot tubs. Today, the celebrated hot tub giant is world renowned as the #1 Global Manufacturer of Home Resort ProductsTM. The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers. The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits. Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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