Courtney Salas, Public Relations Manager or (909) 623-8781


LMS, Inc. Hosts Annual Dealer Event
Leading Home Resort Manufacturer begins first week
of FOCUS Group Meetings for network

Los Angeles, CA—(January 24, 2012) LMS, Inc., the
corporate parent of Cal Spas, OC Hot Tubs, Cal Flame, Cal
Heat, Cal Designs, Coleman Spas, American Spas and Geo
Spas, is pleased to announce the first week of FOCUS Group Meetings for its national and international dealer network.

“For this year’s dealer event, instead of throwing one giant party and training seminar for our entire network, we decided to divide our dealer meetings into separate events for different groups at our company headquarters,” said Casey Loyd, President of LMS, Inc. “We made this decision in order to FOCUS on our valued dealers on a more personal and direct level. This new strategy allows us to work closely together as a team on growing our businesses and increasing sales in 2012.”

During each two-day event, dealers participated in a factory tour of the 1-million square foot manufacturing plant and industry-specific educational seminars, including a thorough
market study session on the current hot tub industry and consumer market. David Carleton, the keynote speaker for each event, educated the network on exploring new marketing channels to increase sales and brand awareness. Carleton is a San Diego-based Local Business Marketing Success Consultant who specializes in helping small businesses spend less and get more from their marketing and advertising using low cost strategies.

At each event, dealers viewed the 2012 Home Resort Collection firsthand and received a detailed overview of the new products and features. Highlights from the highly-anticipated 2012 Home Resort Collection include the new Genesis™ Rotomold Spa Series, Hercules™ Cabinets and Ultimate Fitness™ Swim Spa Series, and updated Family™ Series, which is now divided into three separate spa lines.

The first two rounds of 2012 FOCUS Group Meetings took place the week of January 16, 2012. The upcoming meetings will take place the week of January 30, 2012. All FOCUS Group Meetings are held at the company’s state-of the-art headquarters in Pomona, California.


LMS, Inc. is the corporate parent of Cal Spas®, OC Hottubs®, Cal Flame®, Cal Heat®, Cal Designs®, Cal Patio® and now Coleman Spas®. LMS started nearly 30 years ago as a material handling and manufacturing component supplier. In 1995, LMS purchased Cal Spas with a greater vision of creating a family of outdoor products that would transform any backyard or garden into a destination for relaxation, enjoyment and entertainment. The resulting brands, collectively known as the Cal Spas brand family, have earned worldwide recognition and have transformed LMS into the #1 Global Manufacturer of Home Resort Products. LMS is a privately held company with holdings in real estate, intellectual property, manufacturing and aviation.